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In the space of three years, Kevin de Bruyne swapped London for Manchester, via Germany. Brought to Chelsea under André Villas-Boas, it was Jose Mourinho who deemed him not good enough to play in the Premier League after a loan spell at Werder Bremen which was soon followed by a permanent move to Wolfsburg.

Not for the first time the Portuguese manager has been proved wrong (Romelu Lukaku and Alvaro Morata) as in 2015, Manchester City shelled out £55 million for De Bruyne, which has seen him go from strength to strength to make him one of the world’s most complete midfielders. Oh how Mourinho could do with him at their neighbours, Manchester United.

But why has De Bruyne made an instant impact in a Manchester City in comparison to summer signing Paul Pogba, who returned to Manchester United in a record breaking deal.

Signing for Chelsea at the tender age of 20, De Bruyne featured just nine games for the London club in his career. But with a combined 107 games in Germany for Werder Bremen and Wolfsburg, the dynamic midfielder scored 30 and assisted 53.

Establishing his game at Wolfsburg under the tutelage of Dieter Hecking, De Bruyne made a name for himself which saw equal the Bundesliga record for the most assists in one season, 20 – which was previous held by Zvjezdan Misimovic in 2009.

Considering Manchester United already had Pogba on their books – albeit as a 16-year-old – to pay so much to bring him back is quite staggering. Granted, he wanted first team football and to be paid a respected wage – of which he wasn’t – which saw him move on to Juventus, whom he helped to four Serie A titles in a row.

Under the watchful eye of Antonio Conte, Pogba slowly improved in a midfield which included Andrea Pirlo, Claudio Marchisio and Arturo Vidal. In the end, the now France international knew that he had to improve on his discipline and work his way up to the top – something that he did so under new coach Massimiliano Allegri.

Once Pirlo and Vidal left the club, it was Pogba’s role be the driving force of Juventus – so much so that he was given the famous number 10 jersey, once donned by Zinedine Zidane and Michel Platini.

The £89m that Ed Woodward & Co. forked out to bring Pogba back to Old Trafford, is almost double that Manchester City paid to bring in Wolfsburg midfielder De Bruyne to the Etihad. Instead, should the Red Devils should have secured a deal to sign De Bruyne from Wolfsburg when the opportunity arose?

During his time at Chelsea, Mourinho once labelled De Bruyne as “an upset kid” after he moaned about not getting a move away from the London club.

Despite his earlier (than planned) exit from Chelsea under Mourinho, the Belgium international has no hard feelings towards his old manager. Although, he did tell FourFourTwo that he needed to move on if he was to progress his career, as he did.

“I’ve no idea and I don’t care [why I never won over Mourinho]. I waited four months, then I said to myself that wanted to play football every week,” he told FourFourTwo.

“I couldn’t get the game time I wanted, so leaving was the obvious choice. I wanted to start a new chapter – not be loaned out and come back to the exact same situation. It was a really smart move on my part. But of all the choices I have made in my career, I don’t regret one of them – even going to Chelsea. It didn’t work out. I wanted to play football; I didn’t; so I left.”

There’s clearly no bitterness between the two, but if De Bruyne hadn’t departed Chelsea, would he be half the player he is today? Many suggest that the Belgian wouldn’t even be named in the same bracket as Pogba.

But, just who got the better deal? Both are modern day examples of what clubs want in a complete midfielder; athletic, technical, intelligent and decisive. Both can score goals and assist others, but why doesn’t De Bruyne get the praise he duly deserves?

To put into context the transfer fees involved, the £55m that Manchester City forked out on De Bruyne was three times that of which Chelsea sold him to Wolfsburg for in January 2014 – his performances for Pep Guardiola this season makes the fee paid for him make sense, unlike Pogba’s – which has seen him slowly start to gel with his new teammates at Old Trafford.

At Wolfsburg, he became such a key ingredient that the team was built around him. He was in Germany, where he was wanted and where he had a team built round him. Now, at Manchester City, De Bruyne is starting to excel, whilst the rivalry with Pogba will certainly be one to keep an eye on.

Now that both De Bruyne and Pogba are back plying their trade in the Premier League, they’re always going to be comparisons drawn. Manchester United vs Manchester City, Jose Mourinho vs Pep Guardiola, Paul Pogba vs Kevin de Bruyne.

The debate over who got the better deal will be a never ending one, but at the minute, it’s definitely the £55m that Manchester City paid for De Bruyne.

About the author – Daniel Pinder

Daniel is a Yorkshire based sports journalist that specialises in German football. Having fallen in love with the country during the 2006 World Cup thanks to the trio of Michael Ballack, Miroslav Klose and Bastian Schweinsteiger, he has visited the country six times in the past two seasons to watch Cologne. Daniel has also had work published on FourFourTwo, Deutsche Welle, Goal and Gazetta Worlds, whilst he aims to bring news and analysis from Germany to an English audience.

Twitter: @DanielJPinder

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By this point, the 2016-17 season is ramping up into full gear. Title races are beginning to formulate across Europe, while it is becoming evident which clubs are going to struggle to stay afloat in their respective divisions.

There have been spectacular goals, thrilling matches and wonderful skills; underdog success stories, bitter rivalries and managerial mastery.

But amid all the excitement, several top-level players have seen their careers stall, almost becoming forgotten about. Some previously heralded talents are now struggling to make matchday squads, let alone earn valuable game minutes.

Morgan Schneiderlin

Morgan Schneiderlin joined Manchester United from Southampton last summer in a £25 million move. The switch to Old Trafford was meant to be the Frenchman’s shot at the big time; it was supposed to signal his arrival among the elite.

But, instead, the 26-year-old former Saint has struggled to make any discernible impact in Manchester and rarely even enters the conversation over who should start for the Red Devils on a weekly basis.

Schneiderlin was signed by Louis van Gaal to sure up United’s midfield last season. Having impressed with Southampton on their rise from League One to the Premier League, becoming a full France international in the process, the former Strasbourg player was expected to add a degree of physicality and drive to the 20-time champions’.

He made a total of 29 Premier League appearances in his maiden Old Trafford campaign, but failed to truly influence games in the way he had at St. Mary’s Stadium.

This term, under José Mourinho, the 15-cap Les Bleus player has made just one league appearance – as a late substitute in the opening day win over Bournemouth – and frequently misses out on making the 18-man matchday squad.

If Schneiderlin has any hope of resurrecting his flagging United career, he needs to take full advantage of the few minutes he is afforded by stamping his authority on games as he is capable of. If not, a move away from Manchester could soon be on the cards.

Isco

Real Madrid midfielder Isco has found regular first-team football hard to come by since Zinedine Zidane took over at the Bernabéu in January.

The 2012 Goldon Boy award winner has found it hard to displace the impeccable pairing of Toni Kroos and Luka Modric in the Madrid midfield, while Cristiano Ronaldo and Gareth Bale are understandably preferred in the wide attacking roles.

But just as talk of a possible January transfer away from the Spanish capital began to pick up speed – Tottenham Hotspur were thought to be readying a £30 million bid – Isco completed his first full 90 minutes since April in Los Blancos’ 6-1 victory over Real Betis.

The gifted midfielder scored twice and generally performed to the level of his early Real Madrid career, forcing Zidane to once again consider the former Malaga man as a genuine regular.

With Modric injured, Isco started again last weekend as Madrid edged out Athletic Club 2-1 at the Bernabéu. His seventh-minute assist for Karim Benzema to open the scoring means that the 24-year-old has now set up more goals that any Madrid player since 2013.

Isco’s lack of playing time had seen him miss out of Spain’s Euro 2016 squad, but with the player apparently recovering form, La Roja coach Julen Lopetegui will be counting on him for the 2018 World Cup qualifying campaign.

Yaya Toure

Yaya Toure is arguably one of the greatest and most important players in Manchester City’s history. Signed from Barcelona in 2010, he was the driving force behind their 2011-12 Premier League title win. Two years later, he scored 20 league goals to wrap up another championship success for the Citizens.

But since that phenomenal campaign, in which he was crowned the club’s player of the year, Toure’s influence has steadily faded.

Since Pep Guardiola took the reins at the Etihad this summer, the Ivory Coast midfielder has not played a single minute of Premier League football.

The 33-year-old’s only appearance this term came in the Champions League qualifier defeat of Steaua Bucharest.

The former Monaco star was linked with a summer move to Internazionale, but no such switch materialised. After a fallout with Guardiola over criticism of the coach from the player’s agent, there appears no way back for Toure at City, and a January transfer may be the only solution to get his career up and running again.

Cesc Fabregas

Chelsea midfielder Cesc Fabregas has only started one Premier League game this season under new manager Antonio Conte.

Fabregas moved to Stamford Bridge in the summer of 2014, signing from Barcelona in a €33 million deal. The former Arsenal man was a key figure in José Mourinho’s title winning side that season, scoring three goals and registering an impressive tally of 18 assists in 34 appearances.

He was unable to replicate this kind of form last season, though, as Chelsea failed to mount a serious defence of their Premier League crown.

Conte’s recent switch to a 3-4-3 formation has seen the Italian coach opt for the more physically imposing and tactically disciplined pairing of N’Golo Kanté and Nemanja Matic in central midfield, with Fabregas on the sidelines.

At 29, Fabregas still has plenty of miles left on his clock at the highest level. But with no natural position within Chelsea’s new system, a move away from Stamford Bridge may be required.

In what would be the surprise switch of the January transfer window, Manchester City are reportedly eying a £20 million move for Fabregas, with Pep Guardiola keen to reunite with the midfielder he signed for Barcelona in 2011.

About the author – Ryan Baldi

Ryan is a Midlands based freelance sports writer specialising in European football. He has been fascinated with the continental game ever since he was presented with his first football kit at the age of 7 whilst on holiday in Spain – a Barcelona shirt with ‘Romario 10’ printed on the back. A contributor to numerous footballing websites, Ryan has also covered martial arts for local and national print publications.

Twitter:  @RyanBaldiEFB

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The last Chelsea player to graduate from their academy and become a first team regular was John Terry. Terry made his debut on 28 October 1998 as a substitute against Aston Villa in the League Cup. However, it wasn’t until the 2000/01 season that he began to establish himself in the Chelsea first team.

Chelsea have invested tens of millions into their academy since then and it is startling to see that not one graduate has become a first team regular since Terry in 2000/01. Players such as Gaël KakutaJosh McEachranNathaniel Chalobah and Michael Mancienne have graduated since then with high expectations but have failed to break into the first team.

It is now 15 seasons since a Chelsea graduate became a first team regular. So the question is, can any of the current graduates make the grade? Tammy Abraham could be the long-awaited beacon of light in Chelsea’s wasteland of youth development.

The 19-year-old striker has had an electric first two months of the season on loan at Championship side Bristol City. The teenager has scored a remarkable 13 goals in 15 games for club and country so far this season after his brace for England Under-21s against Bosnia & Herzegovina earlier in the week.

Not since Romelu Lukaku‘s loan spells at West Bromwich Albion and Everton have Chelsea had a striker who has managed to raise his profile as dramatically as Abraham has over the space of a few months.

What we all have to remember is that this is the 19-year-olds first full season as a professional having only just graduated from Chelsea’s academy this year. Those that have been following Abraham’s progress won’t be surprised though as he scored 72 goals in 101 appearances for the Chelsea academy and he is held in high regard at Stamford Bridge.

Abraham’s thrilling start to this season suggests he will return to Stamford Bridge with an enhanced reputation next summer. Can he be the one to buck the trend and become the first Chelsea graduate since John Terry to become a first team regular? That is something that only time will tell.

However, the club’s approach in the transfer market of buying ready made names (due to the pressure for instant success) could prove to be main obstacle irrespective of his talent. If that is the case there will be plenty of suitors ready to take him on loan or prise him away from Stamford Bridge permanently.

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epl-title-contenders-header

Last season was the seventh time in a row that the champions failed to successfully defend their title and it was 5000/1 shot Leicester City that became the sixth different winner of the premier league. Due to this the 2016/2017 Premier League season is arguably going to be the most exciting and debated about season ever. Here we look at the teams that have started well and their subsequent title chances:

Manchester City:

Maximum points after six games, plus 13 goal difference and off to a flyer in the Champions league. Terrifying statistics for the rest of the league and just what the blue half of Manchester wanted and were expecting after the appointment of Pep Guardiola as manager. His predecessor, Manuel Pellegrini, started in similar fashion and even won the Premier League in his first season in charge and City’s second in three years but two lacklustre attempts since then cost him his job and City needed someone to spark life into their team. Who better to do this than Guardiola and he has done just that, it took barely three minutes for a rejuvenated Raheem Sterling to be felled by Van Aanholt and Aguero to score the subsequent penalty. A nail biting finish in this game eventually saw City come out on top but the fashion in which they despatched Stoke, West Ham, Bournemouth and Swansea was like watching Barcelona do the same thing in La Liga. They never looked like losing the Manchester derby, a game that was widely tipped to be a title decider, and ultimately exposed the weaknesses in their rivals’ squad as much as displaying their own strengths. Guardiola seems to have found the right formula on the training ground and intelligent signings such as Nolito, Gundogan and Stones have added to an already top class squad. Players such as Sterling, Silva and Kolarov appear to be loving life under Pep and have regained their confidence and are almost like new signings in themselves!

Verdict: Strong favourites

Tottenham Hotspur:

The manner in which Spurs faded away from the title race and ultimately let bitter rivals Arsenal take second place last season was quite worrying and cast doubts over Pochettino’s ability to take Spurs to the top. Sir Alex Ferguson’s endorsement of Pochettino was glowing and he rated him as one of the best managers in Europe and a future title winner and their start to the current season suggests that this might be accurate. Unbeaten after six games and only three goals conceded points to Tottenham being strong contenders. Vincent Janssen has been brought in to provide much needed cover for Harry Kane and the squad as a whole seems settled and is full of young, fresh, hungry players learning their roles together. Their style of play has become synonymous with attacking full backs providing a threat from the wide areas and Kyle Walker is fast becoming one of the best attacking full backs in Europe. If Spurs and Pochettino can work out how to juggle Champions league football and the busy domestic season they look like one of the teams that can challenge City and if it doesn’t happen this year they are only going to get stronger.

Verdict: Perhaps too soon but strong contenders

Arsenal:

No title since the ‘Invincibles’ of 2003/04 and a missed opportunity last season in coming second place are two major factors in the fans becoming restless with their team’s fortunes. The pressure is always on Arsene Wenger to succeed and has undoubtedly done so at Arsenal despite having to seemingly rebuild the team every three or four years. This club philosophy at Arsenal has seen them move to a new stadium and become one of the top teams in Europe but the fans demand titles and this season might be the time for Wenger and Arsenal. Contrary to previous seasons Arsenal have kept their key players and look like building up some real momentum with a team full of international talent. There was no shame in the defeat to Liverpool and the draw with champions Leicester seemed to be the final wakeup call that allowed Arsenal to find top gear this season. The fitness of key players such as Sanchez, Ozil and Cazorla is going to be important for their title chances but in Arsene Wenger they have the most experienced manager in this league and could that prove crucial?

Verdict: Always the bridesmaids but will inevitably be contenders

Liverpool:

Jurgen Klopp was the perfect fit for Liverpool and has improved everything about them in the 12 months he’s had in charge. Impressive cup runs in the EFL cup and Europa league, resulting in two finals, ultimately provided quite the distraction from league performances last season and an eighth place finish has seen previous managers lose their jobs but the obvious positive reaction from the Anfield faithful and rejuvenated performances on the pitch were enough for Klopp to earn a full season in charge. He and Liverpool have faith and confidence to once again bring success to the red half of Merseyside and their opening performances have proved that this may be tenable. The pressing approach, of which Klopp is a huge advocate, is proving very successful for Liverpool. The flowing interplay and team defense mentality of Mane, Firmino, Coutinho and Lallana is a wonder to behold and with Henderson anchoring everything from deep it seems Liverpool have got the wind in their sails and if they cut out results such as the one against Burnley they could quite conceivably mount a serious title challenge this season.

Verdict: They continue to go from strength to strength, don’t count them out.

Manchester United:

A world record signing, one of the world’s greatest managers at the helm and the arrival of Zlatan Ibrahimovic are just three of the reasons why United fans are more hopeful of their chances this season than the previous three since the retirement of club legend Sir Alex Ferguson after winning his thirteenth title in 2013. Jose Mourinho’s almost untouchable ‘aura of invincibility’ took a bit of a beating last season and he as well as some United players have got a point to prove. Mourinho has got a tough job finding the right players to work in the right systems for United this season after inheriting a somewhat disjointed team and this has been apparent already in the Manchester derby and defeat to Watford however an instant impact from Zlatan and glimpses of world class football in their other games leads us to believe it will not be long before we see United back near the top of the table. The manner in which they despatched champions Leicester was particularly impressive and this was with club captain Wayne Rooney watching from the bench, a typically headstrong decision from Mourinho but if it ultimately proves to be the right one he will once more be heralded a genius.

Verdict: Might just fall short of the ‘noisy neighbours’ again but will do everything to push them to the wire.

Chelsea:

Last season was the worst defence of a premier league title ever and the reasons for this could be debated for weeks and still not be fully understood. The manager lost his professionalism, the star players never turned up and ultimately it will be a season that Chelsea want to forget. Antonio Conte is the latest high profile name in the hotseat of the Abramovich project, and nobody could deny that he has the credentials to be a success. A mixed start to the season began with fine victories against West Ham, Watford and Burnley, Hazard and Costa were back to their best and Chelsea were purring but subsequent losses to title rivals Liverpool and Arsenal might arguably have cost them the title already. It is still early in the season however and the quality in the Chelsea squad is abundant, they will not have European football to distract them and once they fully adapt to the new system Conte has installed they are more than capable of going on a title winning run of form.

Verdict: Might just be a season to return to normal after last term’s debacle but must be dark horses.

About the author – Liam Bailes

Liam has been a football fanatic since the early 1990s and continues to be delighted by the sport today. He follows the 5 big European leagues as well as the npower championship and major cup competitions both domestically and internationally. He is an FA level 2 coach and loves to be involved with football at every opportunity.

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Top-10-Big-Money-Failures

Whenever a superstar footballer is involved in a transfer, the deal is usually a costly one. As football has developed, the market has too, meaning the more money in the game, the higher the value of a player.

Every summer, it seems to keep increasing, and ‘value’ is relative. Perspective is the most important factor when judging a big money move, because while it can appear a club has paid over the odds, with the pace in which the game moves, there is a fear of being left behind if they don’t act.

It is easy to fall into the trap of taking a player’s ability for granted and assuming they will succeed wherever they go, but they are human beings and nobody is perfect. Factors can take effect and sometimes the hype just isn’t matched on the pitch. Here are ten examples of players failing to justify their high-end fees.

1. Gianluigi Lentini – Torino to AC Milan for £13million, 1992.

At the height of their powers in the late 1980s and early 90s, Milan could do no wrong under Arrigo Sacchi and Fabio Cappello. At the forefront of Italian football, the Rossoneri were defensively strong with frightening talent up front, and Lentini was fully expected to compliment the likes of Marco van Basten, while adding a wide option, aided by his phenomenal dribbling skills.

While he remained at the San Siro for four years and winning three Serie A titles and the Champions League under, Lentini never quite reached the heights promised by what at the time was a world record transfer fee. A car crash in 1993 overshadowed his career, and he couldn’t fully recover having fractured his skull and damaged his eye socket aged just 24.

2. Mario Gotze – Borussia Dortmund to Bayern Munich for £32million, 2013.

There are a lot of achievements in his career that Mario Gotze can rightfully be proud of. In 2014, at the age of 22, he scored the winner for Germany in the World Cup final against Argentina. It was a moment that, had it come a few years later, would probably have defined his career.

But people always expect more, and it is easy to forget Gotze’s age. Having shot to fame at Borussia Dortmund, he appeared to sever all ties with them when he joined Bayern, but three tough years, in which he struggled for regular action under Pep Guardiola, stifled his development.

Carlo Ancelotti’s arrival in place of Manchester City-bound Guardiola didn’t stop the prodigal son returning to the Signal Iduna Park with his tail firmly between his legs earlier this summer.

3. Andriy Shevchenko – AC Milan to Chelsea for £30million, 2006.

Still in it’s infancy, Roman Abramovich’s power and success driven reign at Chelsea reached new heights when the Blues lured perhaps the world’s best striker to Stamford Bridge in 2006, reportedly against the wishes of then boss Jose Mourinho.

Just three years earlier, the Ukrainian hitman had scored the winning penalty in the Champions League final for Milan against Juventus, before missing a similarly huge one at the same stage against Liverpool two years after that.

Overall, he netted 127 goals in 208 Serie A games during seven years at the San Siro, but could score just nine in 48 in two Premier League seasons before returning to the Rossoneri for a failed loan spell.

4. Fernando Torres – Liverpool to Chelsea for £50million, 2011.


In a similar story to Shevchenko, Chelsea swooped for Fernando Torres on deadline day in January 2011, after the Spaniard had lit up Anfield in three and a half years at Liverpool.

His record of 20 league goals in 110 games is not deserving of a £50million player, and he never really hit the form of his days as a Red, but Torres did have some great moments with Chelsea.

En route to winning the Champions League in his first full season, he scored the clinching goal in the semi final against Barcelona.

He’ll be fondly remembered in West London despite his struggles, but fans will be disappointed they never saw the best of him.

5. Radamel Falcao – Atletico Madrid to Monaco for £50million, 2013.

Nicknamed ‘El Tigre’ and probably the man who took Torres’ mantle as the hottest striker on the planet while with Atletico Madrid, Radamel Falcao had his pick of the world’s elite when he departed, having won back to back Europa League titles, first with FC Porto and then Los Rojiblancos, in 2011 and 2012.

But that summer, he surprised the world by choosing to sign for newly-rich Monaco. While his early goal record in the Principality was as prolific as ever, following a record of 52 goals in 68 La Liga games for Atleti, but a serious knee injury a few months later has haunted him since.

Loan moves to Manchester United and Chelsea promised much, but he was never the same player. Now 30, he is back at Monaco looking for anything close to his best form.

6. Denilson – Sao Paulo to Real Betis for £21.5million, 1998.

To break the world transfer record at the age of 18, talent must be unquestionable, and that was the case with former Brazil midfielder Denilson when he joined Real Betis in 1998.

What did raise doubts, however, were his temperament and desire to fulfil his otherworldly potential. Although he earned 60 caps for his country and stayed at Betis for seven years, a move to one of Europe’s truly elite clubs never came, and he ended his career in 2010 having jumped aimlessly from continent to continent.

7. Gaizka Mendieta – Valencia to Lazio for £30million, 2001.

Two successive Champions League final defeats at the beginning of the century had not taken anything away from Gaizka Mendieta, who was the most sought after player around in the summer of 2001.

At the time, Lazio were a huge draw, having won Serie A a year earlier, and they struck a deal to bring Mendieta to Rome. But after making 230 league appearances at the Mestalla, he only racked up 20 in three years at the Stadio Olympico, while also taking loan spells at Barcelona and Middlesbrough at that time.

8. Robinho – Real Madrid to Manchester City for £32.5million, 2008.

Throughout the summer of 2008, Robinho was a target for Chelsea and so desperately wanted to leave the Santiago Bernabeu and Real Madrid.

As is becoming more and more typical, the saga rolled on all summer but the Blues couldn’t clinch a deal. On the final day of the summer transfer window, Manchester City were taken over by Sheikh Mansour, and with money to burn stole in to sign the 24-year-old.

But Robinho himself didn’t know who he had signed for when asked for his thoughts on international duty, claiming he thought he’d joined Chelsea after all.

That really set the tone. Brilliant in places but only netting twice away from home in his debut season, he was shipped on loan to Santos after 18 months before being sold to AC Milan.

9. Juan Sebastian Veron – Lazio to Manchester United for £28million, 2001.

While the Red Devils have entered the market for established superstars more since Sir Alex Ferguson, the capture of Veron was arguably the last true showing of their financial muscle in comparison to others.

Another of the most wanted in the world, Veron arrived with a huge reputation as an Argentina international. Technique and composure on the ball were no problem but the pace and physicality of the English game was too much for him. He was sold to Chelsea in the early Abramovich days for £15million.

10. Kaka – AC Milan to Real Madrid for £58million, 2009.

Some players earn the right to break the world transfer record, and Kaka was certainly one of them. Still riding the wave from his Ballon d’Or win in 2007, having inspired Milan to the Champions League that year, he became a new Galactico in Madrid president Florentino Perez’s second spell at the helm.

He promised much, obviously, but injuries and a lack of the big personality desired to succeed in the Spanish capital, and he eventually returned to Milan before joining Orlando City in MLS via a loan spell at Sao Paulo.

About the author – Harry De Cosemo

Harry is a European football writer specialising in English, Spanish and Italian football. He has worked for a number of top publications including MARCA in English, uMAXit football, FourFourTwo, Squawka and the Press Association.

twitter: @harrydecosemo

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Stars-of-U19-Euros

The France under-19s managed to go one better than their senior counterparts last week, by winning the European Championships.

Ludovic Batelli’s youngsters trounced Italy 4-0 in the final, claiming a third European title at this level for France. In doing so, they demonstrated that there is plenty more young talent coming through for Les Bleus, in addition to the likes of Anthony Martial, Kingsley Coman and Ousmane Dembélé, who have all made their mark in senior football recently.

But France were not the only ones showcasing some outstanding prospects during the tournament in Germany. There were plenty of young players thriving under the spotlight, and marking themselves out as ones to watch for the future. Here are five of the best players from the under-19 Euros who you should be keeping a close eye on in the near future:

Jean-Kévin Augustin (France)

The 19-year-old Paris Saint Germain striker was in phenomenal form throughout the tournament, and finished as the competition’s highest scorer, with a record-equalling tally of six goals from five games.

And it was Jean-Kévin Augustin who got the ball rolling in the final by netting a spectacular and decisive opening goal against Italy. The Italians had started the game well, and were looking to assert their dominance, only for Augustin to pick the ball up 30 yards from goal, burst through the centre of the opponents’ defence and finish coolly.

The teenager made 13 Ligue 1 appearances for PSG last season, and he could be set to add to that number under new manager Unai Emery in the upcoming campaign.

Kylian Mbappé (France)

Kylian Mbappé formed a deadly strike partnership with Augustin in the French attack, as the two men between them netted all of their side’s eight goals in the group stage.

The Monaco striker’s best performance came during the semi-final against Portugal, where he assisted the first goal for Ludovic Blas and scored the next two himself, to seal a 3-1 victory. The speedy striker also demonstrated his incredible technique with one of the most outrageous pieces of skill in the final: picking the ball up on the right touchline, Mpabbé flicked the ball over the head of his marker with the outside of his right foot, before swinging in a dangerous cross that eventually led to France’s fourth goal.

Despite being only 17 years old, Mbappé already has 11 Ligue 1 appearances under his belt, and his name will undoubtedly have been marked down in the notebooks of scouts from across the Continent.

Manuel Locatelli (Italy)

AC Milan midfielder Manuel Locatelli was the heartbeat of the Italy midfield, orchestrating his side’s attacks and conducting the tempo of the action, as the Italians made it all the way to the final before eventually being outclassed by France.

The highlight of Locatelli’s campaign was the stunning free-kick he scored against Austria in the group stage.

The 18-year-old made his Serie A debut for Milan in April, and made his first senior start against Roma on the final day of last season.

Philipp Ochs (Germany)

Hoffenheim winger Philipp Ochs produced a dazzling display when bagging a hat-trick against Portugal in the group stage, although it wasn’t enough to prevent Germany from losing 4-3.

The 18-year-old possesses great speed, superb technique and outstanding dribbling skills.

Having made five Bundesliga appearances to date, Ochs is knocking on the door of a regular place in Die Kraichgauer’s first-team. And Hoffenheim manager Julian Nagelsmann will surely appreciate the benefit of giving opportunities to young players, as the 29-year-old is the youngest manager in Bundesliga history.

Dominic Solanke (England)

Chelsea striker Dominic Solanke formed a great understanding with strike partner Isaiah Brown at the tournament, as he helped himself to group stage goals against France and the Netherlands.

Solanke was a key player for the Three Lions as they became the only team to record a victory over France on their run to the semi-final, before losing 2-1 to Italy.

Solanke spent last season on loan with Vitesse Arnhem in the Eredivisie. The 18-year-old scored seven goals in the Dutch top division, and will be hoping to make the breakthrough at Stamford Bridge next season under new manager Antonio Conte.

About the author – Ryan Baldi

Ryan is a Midlands based freelance sports writer specialising in European football. He has been fascinated with the continental game ever since he was presented with his first football kit at the age of 7 years old whilst on holiday in Spain – a Barcelona shirt with ‘Romario 10’ printed on the back. A contributor to numerous footballing websites, Ryan has also covered martial arts for local and national print publications. Ryan’s musings on European football can be found here.

Twitter:  @RyanBaldiEFB

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Jonathan-Leko

The 2015/16 season was, again, a very good season for youngsters. Players such as Demarai Gray, Marcus Rashford, Tim Fosu-Mensah, Kelechi Iheanacho and Dele Alli impressed the world, with the latter in particular creating an incredible impression for a then-nineteen year old.

Now, with the new season beckoning, I have identified 5 young talents who may well go on to emulate the successes of the aforementioned footballers.

Pierre-Emile Højbjerg, Southampton

Newly signed from German giants Bayern Munich, Højbjerg is a truly fantastic footballer. Aged just 20, the Dane already has 15 full international caps, and features regularly. An already-experienced midfielder, he spent the last two seasons on loan at Bundesliga clubs Augsburg and Schalke 04, and so has plenty of experience of playing to a high standard, but was underused at Bayern, which made him keen to leave the Bavarian side.

Although he will be facing competition from a strong Southampton midfield, Højbjerg is likely to play a significant role at St Mary’s next season, with the rumoured £12 million transfer fee suggestive of the fact that Southampton were determined to sign him.

Joining up with top class midfielders like Jordy Clasie and Dusan Tadic will undoubtedly help Højbjerg as he strives to make an impression at Southampton. Deployed mainly at defensive midfielder or in a central midfield capacity, he will provide more defensive screening and cover for Southampton’s back line, compensating for the departure of stalwart Victor Wanyama.

He has the potential to become one of the league’s best, and with the help of new manager Puel, he may just achieve this.

Dominic Solanke, Chelsea

An exciting striker with an eye for goal, Dominic Solanke is the latest English striking hotshot to burst onto the scene. Quick and powerful, he spent last season on loan at Chelsea feeder club, Vitesse Arnhem, and established himself as a regular starter, even grabbing 7 goals in 25 appearances in the Eredivisie.

What makes it more impressive is that he’s only 18.

With a successful loan spell behind him and Chelsea’s attacking options looking relatively sparse, it’s likely that Solanke will make his breakthrough this season. He’s proven himself worthy of game time, and contrary to Mourinho, who tends to restrict youth footballers from starting regularly, Conte may well see it fit to involve the talented teenager in his plans for the campaign. Capped by all English youth teams, ranging from the u-16s to the u-21s, Solanke has wowed in the Eredivisie at such a young age, so what’s to say that the youngster can’t do the same in the Premier League?

Jason Denayer, Manchester City

When you look at Denayer’s credentials and achievements, it seems laughable that he hasn’t been given a chance to prove his worth in the Premier League as of yet. The 21-year old has been loaned out for the past two seasons, enjoying spells at Celtic and Galatasaray, respectively, but has never made a senior appearance for his club. A full international with Belgium, he has seven caps to his name, and featured during the European Championships.

His chance for Premier League football may arise soon, though. At 21, he has reached his potential and is seen by some as the perfect eventual replacement to fellow countryman Vincent Kompany.

Strong and very fast for a centre-back, Denayer should be given a chance next year. He is of invaluable use to City – a talented, young international footballer, already on the books at the club, it really is a no-brainer. Expect to see him feature regularly next season.

Lewis Cook, Bournemouth

It’s not often that a 19-year old can claim to be his club’s best player, and most valuable individual. In fact, it’s not often that a young, Championship midfielder is signed for a fee with the potential to rise to £10 million. Regardless, this is the case for Lewis Cook. A veteran of over 70 appearances for Leeds United, Cook made the switch after the appointment of Garry Monk, and looks set to take the league by storm.  The England u-19 international, who joins a side vying to compete with the very best in the league, will undoubtedly be considered a regular starter next season, presumably preferred to the likes of Dan Gosling and Andrew Surman. He has been touted with a move to the Premier League for a long time, and Bournemouth did well to ward off interest from bigger clubs, such as the reportedly-interested Liverpool. Deployed mainly as a central midfielder-cum-winger, Cook’s composed and mature approach to football will no doubt see him become a huge asset to Bournemouth over the coming campaign.

Jonathan Leko, West Bromwich Albion

Any of those that watched Leko perform last season at West Brom will need little guidance to understanding the sheer talent possessed by the attacker. At the age of 17, the Kinshasa-born forward has already established himself as one of the game’s biggest up-and-coming talents, along with his teammate, Wales youth international Tyler Roberts. Making his Premier League now at the humble age of 16, Leko made 5 league appearances last season, but expect him to make many more next year.

He’s quick and blessed with fantastic feet, enabling him to change direction or pass a defender with skill. Trickery comes naturally to this young man;perhaps explaining why he’s often disposed on the wing and in the attacking midfield role, just behind the striker. Here, he is allocated room to run at the defensive line with freedom, as oppose to being clamped down with the responsibility of holding the ball up, or making runs to bypass the defence. Only just 17, Leko stands at 6″0 – the perfect height for a forward not entirely devoted to any position in particular. With Saido Berahino expected to make his move to Stoke City or Spurs, expect considerable space to be allocated for Jonathan Leko this year. If given the opportunity, he could take the league by storm.

About the author – Tomos Knox

Tomos is a football writer whose work mainly focuses on the Premier League, International and European football in general. He is an avid football fan and first turned to football blogging in 2014, and has since been published by the likes of The Guardian and FourFourTwo. He was shortlisted for ‘Young Blogger of the year’ in 2014 at the Football blogging awards. You can follow Tomos here: tomosknox.wordpress.com

twitter: @TomosKnox

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Giampiero-Ventura

Italy delivered the first truly stunning performance of Euro 2016, upsetting the odds to secure a well-worked 2-0 victory over Belgium on Group E’s opening night. Few, including Italian pundits and fans, saw the result coming. Antonio Conte had selected an ageing squad with little by way of star names but, despite widespread criticism of his squad choices, his tactics were perfect.

He then led the Azzurri to another win, this time over Sweden in their second game, to ensure progress as group winners. A much changed team lost to Ireland in the final group game. The Azzurri then outclassed Spain in the last sixteen before losing to World Champions Germany on penalties.

Italy’s performance in this summer’s championships has been better than expected, Conte is no longer the national team head coach; now that Italy’s tournament is over, he will move to London to take charge of Chelsea. His replacement will be Giampiero Ventura.

The 68-year-old’s name is not one that many outside of Italy will recognise, but he is hugely experienced and highly thought of in his home country. In short, there are plenty of reasons for the Azzurri to be excited about the future under Ventura’s auspices.

Tactical continuity in the post-Conte era

Perhaps the primary positive regarding Ventura’s appointment is that he is likely to build on a number of the tactical themes laid down by Conte. This is because the two coaches, whilst having vastly different levels of experience, are of a similar mindset.

Ventura, like Conte, is flexible when it comes to the basic shape he opts to utilise, something former Azzurri boss Cesare Prandelli commented on last October in an interview with Calciomercato, saying: “I love those coaches who can adapt their principles to the qualities of the players they have at their disposal, and it’s why I believe that the best coach in Italy today is Giampiero Ventura.”

Ventura also has similar preferences to the incumbent Italy coach; both men have experimented with a rather unique 4-2-4 shape in the past, but have settled more recently on the 3-5-2. This is the system in which Italy have operated at Euro 2016, and it is the system Ventura has used to good effect with Torino in the past three seasons.

He has organised the Granata side to circulate the ball effectively in the build-up between the three defenders and one defensive midfielder, while the outer central midfielders push up to support attacks as well as to apply pressure to opposition full-backs. The two wing-backs have often included one on the opposite side to their favoured foot, allowing them to drive inward and create overloads, while up front Ventura has tended to opt for one physical centre forward to lead the line, while another striker whirs behind and beyond.

This setup is extremely similar to that which Conte has used with Italy this summer. Consequently, the players should be well versed in Ventura’s principal tactical layout when he takes charge later this year.

Azzurri’s exciting future

One aspect of Ventura’s management that will particularly excite Italian football fans is his proclivity for blooding young players and giving opportunities to the untested. With Torino he was responsible for rejuvenating the careers of Matteo Darmian, Alessio Cerci and Ciro Immobile, all of whom went on to earn call-ups to the Azzurri and moves to Manchester United, Atletico Madrid and Borussia Dortmund respectively.

He also worked wonders to turn around Kamil Glik’s fortunes; the Pole led his country’s defensive line expertly at Euro 2016. Additionally, the likes of Davide Zappacosta and Marco Benassi earned call-ups to Italy’s pre-Euro training camp having developed under Ventura’s tutelage.

This faith in youngsters and undervalued players is something that should allow the former Torino coach to instigate a change in Italy’s selection policy. While Conte has been conservative with his call-ups, Ventura may begin to mine the Azzurri’s youthful riches that Conte claims do not exist.

That talent pool includes 17-year-old Milan goalkeeper Gianluigi Donnarumma, 21-year-old centre-backs Daniele Rugani and Alessio Romagnoli, 24-year-old regista Jorginho and 21-year-old forward Domenico Berardi, among others.

How Ventura’s Italy might line up at the 2018 World Cup

With such promise at his disposal, it is enticing to consider who may start for Italy should they qualify for the 2018 World Cup in Russia under Ventura’s guidance. He is known for his adaptability, which means that, while the 3-5-2 is popular right now, he could be open to changing that in order to maximise the qualities of his players.

Conte has occasionally opted for a 4-3-3 shape during his stint in charge and Ventura would be wise to do the same; this system allows Italy to make use of the high quantity of good wingers and inside forwards available at present.

38-year-old goalkeeping icon Gianluigi Buffon has confirmed that he will retire after the 2018 World Cup, meaning he is likely to keep his place between the sticks. In front of him, time is running out for the 35-year-old Andrea Barzagli and 32-year-old Giorgio Chiellini, though the latter could continue his partnership with Leonardo Bonucci going forward, with Rugani and Romagnoli as able deputies.

Alessandro Florenzi is, at 25 years old, maturing into a fine attack-minded full-back. His energy, tenacity and crossing capability make him a good long-term option for the right-back spot, though he will face competition from Darmian, who is only one year older. The Manchester United man could also compete for the left-back berth, though Bologna’s 22-year-old Adam Masina has shown real potential in this position.

Marco Verratti may have missed out on Euro 2016 through injury but at 23 he remains integral to his country’s footballing future, while Claudio Marchisio, still only 30, can also play a part going forward. Jorginho can be the deep-lying playmaker Italy are in need of as Andrea Pirlo settles into his late-30s, perhaps entertaining thoughts of retirement, while Benassi and Juventus’ Stefano Sturaro could inject dynamism in midfield.

On either side of the front three, Ventura will have a wealth of options to pick from, including Berardi, Federico Bernardeschi, Lorenzo Insigne, Stephan El Shaarawy and Giacomo Bonaventura. All are under the age of 26. And, up front, he may choose to call on Andrea Belotti, with the 22-year-old showing mobility, positional awareness and improved finishing in his debut season with Torino.

On the back of some good opening displays at Euro 2016, Italy’s present situation is good. But, with Ventura in charge and a talented crop of young stars making their way through the ranks, the future could be exceptional.

About the author – Blair Newman

Blair is a freelance football writer with experience of working for some well known publications, including FourFourTwo, Squawka and Bleacher Report. His main passions are Italian football and football tactics, and he also takes a keen interest in major European leagues and international football in general.

twitter: @TheBlairNewman

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Mostafa-Fathi

The first player to emerge from Egypt this millennium and make his mark on Europe was Ahmed Hossam Hussein Abdelhamid, better known as Mido. He is probably the most famous Egyptian export of the noughties. He played his trade in the Pro League, Eredivisie, Ligue 1, La Liga, Serie A and the Premier League.

Despite playing in some of Europe’s top leagues and for an array of glittering clubs, including Ajax, Marseille, Roma and Tottenham Hotspur, the talented striker never reached his full potential due to a combination of injuries and clashes with both players and managers. He retired at the age of 30 after being released by Barnsley.

Mohamed Salah and Mohamed Elneny are the new of wave of Egyptians. They are both making their mark on the European stage for Roma and Arsenal respectively. However, they were both scouted and signed by Basel who are ahead of competition in the Egyptian market. The Swiss side have already confirmed the signing of Zamalek right-back Omar Gaber and are also wanting to sign his teammate, Mostafa Fathi.

The Swiss giants have watched the Zamalek prodigy, Mostafa Fathi, numerous times this season, and a club delegate was in the stands on Thursday to watch the Egyptian international against Petrojet. During the January transfer window both Inter and Empoli showed interest in the winger but no concrete offer materialised.

The 22-year-old came under the spotlight after his outstanding performances helped the Cairo giants win the domestic double last season. The left-footed winger, who plays as in inverted winger on the right flank, scored the winning goal on his debut against legendary keeper Essam El Hadry.  Not only did this help to establish himself as a fan favorite, but it also earned him the nickname of El Safel (The Immoral) because of the way he humiliates defenders and keepers with his skill on a regular basis.

Fathi’s Nigerian teammate, Moruf Yusyf, has said that he’s more dangerous than Roma’s Mohamed Salah. His former manager, Mido, has also praised the talented winger, saying that he’s one of the most talented players he has ever seen. This praise is justified. Fathi floats past defenders with his blistering pace and he’s left many defenders trailing in his wake. He has quick feet and outstanding agility. Playing as an inverted winger he cuts inside on a regular basis causing all sorts of problems for the defence. Due to having the ability to shoot with both feet, he is a constant threat to keepers.

Whether or not Basel follow up their initial interest in him, it’s only a matter of time before there’s another Egyptian making headlines in Europe.

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The-Transfer-Plans-For-Last-Seasons-Top-Four

To varying degrees, each of the clubs from last season’s Premier League top four have experienced a disappointing 2015-16 campaign. Champions Chelsea, Manchester City, Arsenal and Manchester United have all fallen short of pre-season expectations, which means we can expect change this summer. Managerial changes have already been confirmed for Chelsea and City, with the appointments of Antonio Conte and Pep Guardiola respectively. And many fans of Arsenal and United are hoping for a similar overhaul at their own clubs.

With the influx of cash generated by the new Premier League TV deal, coupled with the scorn of this season’s underachievement, we can also expect major surgery to each club’s playing staff, with no expense spared.

Champions Chelsea have fallen furthest, recovering from early season relegation form – which saw José Mourinho given his walking papers in December – just enough to clamber up to mid-table under veteran Dutch coach Guus Hiddink. Billionaire owner Roman Abramovic will not be taking his club’s failure to qualify for European competition lightly, and will likely arm his incoming Italian coach with a hefty budget to overhaul the squad.

Despite the change of manager, the Blues are being linked with a pair of familiar faces in Everton duo John Stones and Romelu Lukaku. England defender Stones was subject of Chelsea’s affection last summer under Mourinho, with Everton rejecting their £40m bid. It now seems that, despite the absence of Mourinho, Stones is still very much a wanted man at Stamford Bridge. And Lukaku, of course, will be no stranger to Chelsea fans as he previously played for the club following a £16.5m move from Anderlecht as a teenager in 2011. The big Belgian never got a fair chance in the Chelsea first-team and was shipped out on loan before being sold to Everton for £28m two seasons ago. If widespread reports are to be believed, the hard-nosed Conte wants to give Lukaku another shot, and is willing to pay £60m to do so.

With a striker and a centre-back identified as targets, that would give the impression that Diego Costa and out-of-contract captain John Terry may be surplus to requirements. Both players have plenty still to offer but with Costa’s ability to attract controversy and Terry’s advancing years, Conte may feel that the time is right to refresh things.

It is also thought that Conte will want midfield re-enforcements, and that he’ll look to the familiar surroundings of Serie A for answers. Roma pair Radja Nainggolan and Miralem Pjanic are believed to be high on his wish list.

Manchester City were runners-up, and many people’s tip to regain the Premier League trophy following a £130m investment in squad improvements. But, despite a one-year contract extension for manager Manuel Pellegrini, the former Malaga boss appeared a lame duck amid speculation that Pep Guardiola was to usurp his position next season — speculation that has since been confirmed.

City’s squad is not in an obvious state of disrepair. And aside from central defence, where almost £70m has been spent on Eliaquim Mangala and Nicolas Otamendi in the last two seasons, with little return – City’s is a squad that would require only a minor tweaking to get them firing again.

But Guardiola will want to shape City in his image. Despite an abundance of athletic, technically proficient midfielders, Guardiola will want to fill the centre of the park with master-passers, capable of executing his brand of attacking artistry.

For that, it seems he has earmarked Borussia Dortmund’s Ilkay Gündogan. The 25-year-old German playmaker possesses the requisite skill on the ball and passing acumen to bring Guardiola’s City vision to life.

In addition to Gündogan, Guardiola is also likely to want a ball-playing centre-back, and a midfield pivot in the mould of his former Barcelona charge Sergio Busquets. It is believed that a tug-of-war for John Stones may ensue between City and Chelsea, although City are also known admirers of Athletic Bilbao’s Aymeric Laporte, and retain their interest despite the young Frenchman breaking his ankle on international duty recently.

With Busquets not for sale, and Guardiola claiming he will not raid the Bayern team he is leaving behind, the search for an ideal pivot may prove tricky. Another Dortmund player, 20-year-old Julian Weigl, would be an ideal fit with the way he has conducted the BVB orchestra from deep this season. But Weigl is relatively inexperienced, this being his first season of top-flight football, and Dortmund will be reticent to sanction the sale of a second key midfielder in one summer.

In terms of league position, it looks like Arsenal will finish exactly where they were least season: fourth. But this season will be remembered as a huge opportunity missed for the Gunners. With the rest of the top four tripping over their shoelaces for most of the campaign, this was Arsenal’s big chance to step up and claim their first title in 12 years. But alas, despite sitting top in January, the Premier League trophy seems beyond their grasp as we approach the final stages of the season.

Planning ahead in the transfer market is key to success on Soccer Manager.

So where can Arsenal improve in order to make a real challenge next season? They finally sorted the goalkeeper position last summer by recruiting Petr Cech from Chelsea, but Wenger’s failure to sign a single outfield player until Mohamed Elneny came in in January, has cost Arsenal dearly.

They need a striker capable of 30 goals. Olivier Giroud is a solid centre-forward, and will always score his fair share, but his is not the sort of world-class option Arsenal can pin their hopes on. They were strongly linked with moves for Karim Benzema and Gonzalo Higuaín last summer, both of which, at the time, seemed fanciful. But following a season of off-field controversy, maybe Real Madrid would be more willing to listen to offers for their French striker this time around. And Higuaín has had a phenomenal season with Napoli, netting 30 Serie A goals, but after three seasons in Naples, maybe the Argentinian would be open to change this summer.

Arsenal also need a reliable centre-back to partner Laurent Koscielny. Per Mertesacker, though vastly experienced, can be exposed by strikers with pace, and Gabriel Paulista is a decent back-up option. Perhaps someone along the lines of Southampton’s Virgil Van Dijk would represent a good option. Having had a year to acclimatise to the Premier League, the former Celtic player could add an assuredness to the Arsenal backline.

Manchester United currently sit fifth in the table, having finished fourth last season. The top four is not beyond their reach, but those already occupying the Champions League-qualifying spaces look reluctant to budge.

Whether Dutch manager Louis van Gaal is allowed to see out the final year of his contract, or whether the myriad rumours are to be believed and José Mourinho will be in charge next season, remains to be seen. But either way, United could use some squad improvements.

Despite spending £250m on incomings over the past two years, United’s squad still has holes. Daley Blind has coped admirably as a make-shift centre-back, but the former Ajax player is much better suited to a left-back or midfield role. Like Chelsea and City, United are thought to be weighing up an offer for John Stones, with the idea being that he could form a lasting partnership for club and country with Chris Smalling.

One of United’s foremost priorities this summer will be to hold on to David de Gea. The Spanish goalkeeper has developed into arguably the world’s best in his position over the last three years, and the Red Devils will have to fend off interest from Real Madrid.

A player strongly linked with a move to Old Trafford, with many European press outlets claiming a deal is already in place, is Benfica’s Renato Sanches. The 18-year-old box-to-box midfielder broke into the first-team at the Estádio da Luz earlier this season and has been a fixture ever since. Though still very raw – his short passing game needs refinement – the young Portuguese possesses the kind of energy and drive that has been lacking from United’s midfield for several years.

Whether or not United feel the need to sign a striker this summer depends how much they are willing to rely on 18-year-old Marcus Rashford next season. Rashford has been outstanding since bursting onto the scene in United’s Europa League triumph over Midtjylland in February, but it may be wise to bring in an experienced head to take some of the pressure off the still-developing Englishman. Zlatan Ibrahimovic may be the perfect solution. The 34-year-old Swede is out of contract at the end of the season and has already hinted that his future may lie in the Premier League. The main caveat being that the PSG striker does not see eye-to-eye with van Gaal, so a switch to Old Trafford would likely have to be preceded by Mourinho being appointed manager.

About the author – Ryan Baldi

Ryan is a Midlands based freelance sports writer specialising in European football. He has been fascinated with the continental game ever since he was presented with his first football kit at the age of 7 years old whilst on holiday in Spain – a Barcelona strip with ‘Romario 10’ printed in the back. A contributor to numerous footballing websites, Ryan has also covered martial arts for local and national print publications.  Ryan’s musing on European football can be found here  www.theeurofootballblog.wordpress.com and you can find him on twitter: @RyanBaldiEFB.

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Liverpool-Give-up-on-Daniel-Sturridge

Daniel Sturridge has been a shining light even during the darkest times for Liverpool over the past few seasons. His flamboyant dancing for each goal and his ambitious eye for goal have made him a favourite with the Kop since the sale of Luis Suarez.

Whilst Raheem Sterling and Luis Suarez have searched for trophies elsewhere, Sturridge seems to finally feel like he belongs at Anfield, after turbulent periods at both Chelsea and Manchester City. Sturridge has grown up, he is now Daniel rather than Danny, has led the line for Liverpool and provided a goal scoring threat even when their side has been at their lowest of ebbs.

Sturridge has been loyal to Liverpool when their other superstars have gone off searching for personal glory on a different stage and the Kop are understandably a bit loved up with this characteristic. The England international boasts one of the best minute per goal ratios you will see, scoring 42 goals in 69 Liverpool appearances. None of these facts will make it easy to argue that Sturridge is actually a hindrance rather than an asset to Liverpool now.

However, his injury record in the last couple of seasons has reached the same league as Kieron Dyer or Jack Wilshere and Sturridge’s presence has been a rare treat for the Liverpool faithful.

As ever, a player who is injured seems to experience a rapid increase in their reputation and Liverpool appear to be living in a parallel universe of always expecting their star striker to be fully fit sometime soon.

In his increasingly rare appearances, Sturridge looks capable of producing his best football, but it’s almost impossible to justify his retention when he is available for what feels like 5 games a season. Whilst Liverpool fans have suffered watching Mario Balotelli, Rickie Lambert or Fabio Borini provide disjointed performances over the last year, they now have the opportunity to see Christian Benteke. Sturridge’s treatment like a king may end under Jurgen Klopp, but you cannot underestimate how the hero worship of Sturridge must effect the newly-arrived Belgian.

For instance, if Sturridge is ever fully fit again, will he waltz into the side ahead of the ex-Villa man? It would be a real kick in the teeth for Benteke if so, but its still tricky to see how either can quite fulfil the centre-forward role in the way Klopp desires.

Benteke’s own injury problems add to the question marks surrounding Sturridge. Maybe, just maybe, you can carry one centre-forward who is in and out of the side, but two? Surely not. The high intensity that Jurgen Klopp will expect from each of his players doesn’t lend itself to having anyone who is particularly vulnerable to injuries.

It must be best at this juncture for Liverpool to consider cashing in on Sturridge, and maybe even Benteke, to allow Klopp to build a squad as perfect for his system as possible. The ex-Chelsea striker might have a goal record that most players dream of, but stats can only take you so far if you are so rarely available.

Just recently we have hard Klopp say he needs to see Sturridge train for 10 days before he will be brought back into the squad and, with the sheer number of injuries Sturridge suffers, each recovery period of that length will begin to further reduce the number of matches he is available for.

The absurdity of suggesting a club, who have finished outside the top four the majority of the last few seasons, should be considering selling an England international striker is clear, but its more than that with Sturridge. Sturridge is a sign of the old Rodgers era and a left over of their ‘nearly season’, a player who cannot be relied upon to be free from injury and a player who it is hard to see fitting into Klopp’s gegenpressing system. Once everything is taken into account, and knowing the amount of investment Klopp may want to make, the sort of money that Liverpool could receive for Sturridge seems very reasonable.

The alternatives to Sturridge are widespread and, after an excellent display at the Etihad, there is nothing to say that Klopp won’t identify Roberto Firmino as his first choice 9.

About the author – Sam Cox

Sam is a writer who is a regular with Football FanCast and has featured on uMAXit, Colossus Bets and Late Tackle.

twitter: @10InTheHole

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Identity-of-a-Football-Club

How important is the identity of a football club? It’s a tough question to quantify and even tougher to answer when sentiment is concerned. With passions raised in south west London and Milton Keynes as AFC Wimbledon and MK Dons squared off in the Johnstone’s Paint Trophy last season, we examine how important the identity of a football club is commercially in terms of the business model and, more importantly, for the fans.

The first football match I ever went to was a Wimbledon game at Plough Lane many years ago. They were my local club and even when they moved to Selhurst Park I’d watch the original Dons in the halcyon days of Efan Ekoku, Hans Segers and Dean Holdsworth. What always impressed outsiders with Wimbledon was their identity: the Crazy Gang. Unperturbed by the incessant chants of ‘”long ball”, the Dons stuck to their footballing principles of direct, aggressive football under the stewardship of Joe Kinnear. These were the days when Kinnear was an astute, switched-on manager – a far cry from his demise in recent years.

It may not have been the prettiest football, but it never needed to be; Wimbledon had their identity, it worked and they loved it. Moreover, their local legion of fans embraced the club for what it was: small, in touch with the local area, and fearless. Their identity was set and every fan embraced what the club stood for as it forged its identity over a significant period of time.

When Wimbledon became MK Dons in 2004 the old identity was perhaps lost forever. MK Dons have never attempted to recreate the previous identity as history and geography play such a crucial role in the formation of a club’s soul. The Wombles and Wimbledon Common were impossible to recreate in Milton Keynes and the MK Dons were perhaps left with an empty vessel in terms of their identity.

A trip to the Stadium MK is a telling story; quiet, devoid of age-old chants, and at times passionless. This is certainly not a slight on the local supporters that will embrace the new clubs identity when it’s forged over a significant period of time. Perhaps one day MK Dons will have created their own identity that is synonymous with the Milton Keynes area as well as their unique style of play.

The question that leaves is, what have AFC Wimbledon been left with? Is it possible to recreate the identity of defunct club? AFC Wimbledon fans will tell you that the club has the heart and soul of the original Crazy Gang but in reality that is something that won’t ever be recreated.

Firstly, the fan base at AFC is from a different era – younger, vibrant and looking for a different style of play to what Wimbledon offered in the 1990s. It’s hard to imagine that today’s crop would embrace the original style of play in this era of tiki taka football. Secondly, no matter how hard AFC try, they won’t ever be the Crazy Gang. The players are different, the academy is different, those in charge are different; the soul of the club is not the same. The club itself has irrevocably changed.

However, one thing will fill the AFC fans with hope and positivity for the future – they created the soul of a football club once before, and they can most certainly do it again. It will take time but AFC Wimbledon can once again be an important institution in south west London. Furthermore, and crucially, south west London wants a Wimbledon competing at the highest level again.

Identity is everything to fan. It’s what they associate much of their footballing philosophy with. But what about in terms of commerce: can a club’s identity impact business opportunities? The key factor will of course be success on the pitch. Trophies will always attract the greatest number of followers off the pitch and consequently the highest bidders for advertising and sponsorship.

Lets take the example of Real Madrid, consistently the world’s richest club and most impressive in terms of commercial performance. For ten years their success has been sporadic and, without a Champions League trophy between 2002 and 2014, one would assume their monetary power would be impacted.

The reality is that over time Real Madrid has become an institution, not a club. They have an identity that boasts success, power and talent. Perhaps this originates from the days of Franco and the Madrid political powerhouse, but the powerful identity remains. They attract a global following and commercial sales that remain intact in spite of baron eras on the pitch.

This is because the identity is historic and one that oozes success. As a result, sponsors will often queue up outside the Bernabeu to have their name printed on the shirt or around the stadium; they want their brand associated with the image of success, even if tangible success isn’t forthcoming. In Real’s case, their identity is everything to a sponsor and their continued financial clout.

Perhaps the same can be applied to Liverpool. Underachievement on the pitch has plagued the club for over two decades now, yet they retain impressive sponsorship deals globally due to their history and identity as a local, historic, family club. The examples of Real and Liverpool suggest history plays a key role in ensuring the identity of club sparks commercial interest.

Chelsea and Manchester City will of course counter this argument as short-term success is always going to be a sure-fire way to attract sponsors. These clubs also have strong historic identities among their fans, but the attraction for sponsors is built on their short-term success on the pitch, not over time. If the Chelsea and City star should wane, it’s hard to imagine that sponsors will be queuing up so freely outside their doors. They weren’t there before, after all.

Yet Real and Liverpool show that in spite of underachievement on the pitch, their clubs possess an identity of success that is synonymous with its fans – rightly or wrongly. Juventus are also a great example – relegation and the Calciopoli scandal has not blighted their attraction to a sponsor and they still have enough income to justify the highest transfer and wage spend in Serie A.

The identity of a football club is, in essence, the very heart of a club. While the commercial boom of a club is vital to its potential triumph on the pitch, the key issue for fans is the identity within the stands. Most supporters will agree that their club’s identity is forged over a period of time, and they would be right.

That’s why AFC Wimbledon is not yet the local Wimbledon of years gone by. They will, almost certainly, be that club one day, but identities are forged over many years of loyalty in the stands, ups and down on the pitch, and among the hordes of fans that give their heart and soul and bit by bit make up the identity of a football club. It takes time, but that identity will live far longer than the period it took to build.

Most importantly, for longevity of success at least, a good identity will bring commercial opportunities and result in the formation of a powerhouse that will exist even when underachievement is prevalent. The identity of a football club, at the top and the bottom, is absolutely everything, and often the greatest measure of success.

About the author – Omar Saleen

Based in London, Omar is the editor-in-chief at These Football Times. A professional coach by day having worked at clubs including Fulham, QPR and Red Bull New York, he also writes freelance for a number of outlets.

twitter: @omar_saleem

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